ATLANTA - Georgia State and INFLCR announced a multi-sport partnership on Thursday to grow their brand by empowering GSU student-athletes on social media.
Student-athletes, coaches, and staff from the Panthers’ football, men’s basketball and women’s basketball programs will now gain access to photos, videos, and graphics created by Georgia State and delivered through the INFLCR platform and mobile app, to share on their personal social media channels.
“We are always looking for ways to expand the Georgia State brand as well as empower our student-athletes, and INFLCR allows us to do both,” said Georgia State University Associate Athletic Director of Sports Communications, Mike Holmes.
“Our staff has been developing creative and exciting content for a long time and the INFLCR software will allow that content to reach a much greater audience. Social media is a powerful tool in building brand equity, and we look forward to taking our platform to the next level with INFLCR.”
Georgia State is INFLCR’s newest Sun Belt Conference partner as the company now serves more than 70 clients including representatives from every NCAA Football Bowl Subdivision conference.
“Georgia State is an up-and-coming program located in the heart of one of the country’s biggest markets,” INFLCR founder and CEO Jim Cavale said.
“We are excited to help the Panthers tell their story to Atlanta and beyond. Georgia State is going to be a leader in the Sun Belt Conference by putting their student-athletes first.”
How It Works
INFLCR’s platform helps clients like Georgia State send internal media and national photography content to personalized galleries for each of their student-athletes, coaches, and other brand ambassadors.
Those student-athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Georgia State is able to measure the increased audience engagement coming from the much-larger collective audience of those student-athletes and brand ambassadors.
Georgia State plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.