ATLANTA-Georgia State University is pleased to announce a new partnership with Affinity Licensing to manage its trademark licensing program.  Following a three month review of its trademark licensing program, the University determined that Affinity’s passion for growing brands and commitment to service and technology were compelling factors in their selection.  Georgia State University is also proud to become one of the founding partners to help Affinity launch its collegiate division.


As part of the agreement which took effect July 1, Affinity Licensing will act as the exclusive agency to manage the University’s consumer products licensing relationships with manufacturers and retailers.  The university will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity’s retail and merchandising expertise to expand product categories, launch new products, and grow retail distribution. 


“We are excited to partner with Affinity Licensing as we continue to grow Georgia State,” Director of Athletics Charlie Cobb said. “We have seen transformational growth in so many areas of our program over the last few years and believe this will allow us to continue to build our brand not only in metro Atlanta but throughout the southeast and the country.”


“This is an exciting time of growth for Georgia State Athletics and Georgia State University, and we are thrilled to be selected as their trademark licensing partner,” says Wil Spires, partner of Affinity Licensing.  “We look forward to working with Georgia State’s staff, licensees and retail partners to develop a better approach to brand licensing and merchandising through our innovative technology and personalized service.”


About Georgia State

                Located in the heart of downtown Atlanta, Georgia State University Athletics fosters a culture of success through academic achievement, competitive greatness, ethical behavior, social responsibility, and community engagement that educates and transforms a diverse group of talented student-athletes into future leaders. With 16 varsity sports, including the state’s third FBS football program, Georgia State competes at the Division I level in the Sun Belt Conference. Since 2013, Georgia State has won nine Sun Belt titles, while its student-athletes have been recognized with more than 20 All-America awards and more than 200 all-conference honors, to go along with a league-leading Graduation Success Rate. Academically, Georgia State student-athletes have earned at least a cumulative 3.0 grade-point average for 20 consecutive semesters. The combined cumulative GPA for all Panther student-athletes now stands at 3.24, the highest figure on record.

About Affinity

Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry-leading technology, and strategic revenue objectives to deliver a better approach to brand management.  Affinity Licensing has offices in Carlsbad, California and Winston-Salem, North Carolina.